So, what is the fastest way to achieve this business milestone?
Landing on Google's Knowledge Panel is every business's dream, but it requires strenuous and continuous efforts. It is not something you can claim for yourself or your business. Google decides on its own whether or not to show a knowledge panel on SERPs. In this regard, Google focuses on multiple factors, and only after a detailed evaluation will it start displaying your knowledge panel to your target audience.
What Is the Purpose of the Google Knowledge Panel?
Google Knowledge Panels are the featured snippets or simple information boxes of different entities (businesses, personalities, and organizations) that people search on Google. Generally, the knowledge panel appears on the top place, taking an entire fold of SERPs but sometimes Google will display it on the right side of the page.
The purpose of these knowledge panels is to provide a quick snapshot of every detail that the user is looking for about a specific entity. Google bots and crawlers collect all this information from various secondary sources like social media, journals, and other authoritative websites. Have a look at the example of the knowledge panel of its Google brand.
This featured snippet was first introduced in 2012 and the main goal was to boost favorable searches and deliver an excellent user experience to all its users.
That was a quick sneak peek about what the Google Knowledge panel is and its purpose in search engine results. Let’s dig into some interesting facts about this knowledge panel.
[Read more: What is Google’s Knowledge Panel? How to Get One for Your Business?]
Fast Facts About Google Knowledge Panel
Here are some fast facts that should be kept in mind before incorporating Google Knowledge Panel into your content marketing and SEO strategy.
Knowledge Panel Shapes Users’ Search Behaviour
Knowledge panels are located at the top of the search page, and this location is more or less referred to as ‘’zero position’’.
What exactly is zero position?
It is where a featured snippet appears, below the paid ads and above the organically ranking websites. Typically, users get answers to their queries here and don’t open any website.
For a better explanation, whenever a user searches for something in a search bar, Google displays a knowledge panel for that search query. If a user is getting all the required information from that panel, why would he scroll down and read from traditional clickable websites? Oftentimes, he won’t do it. That’s the reason that featured snippets and knowledge panels somehow influence your business. The study from Search Engine Land presented that the zero-click search rate boosted by up to 65% by 2020. Undoubtedly, this percentage would have increased by now.
The concern is that users tend to rely on everything that Google is providing them, not bothering to browse and read more about their query. In such a scenario, it is critical to evaluate what you’re rolling out and how Google is presenting it in the knowledge panel because it might influence your search engine performance and credibility level a lot.
Make sure that every bit of your details (about yourself, your business) is fully updated. To fine-tune your Google’s Knowledge Panel, be mindful of whatever you’re sharing on social media platforms. Evaluating all the backlinks coming from other websites is also part of the process.
You can’t just assume that every backlink coming to your business is safe and beneficial to your website. For instance, a single backlink coming from a high spam score site might cost you, signaling to Google that you are somehow linked to that specific website, negatively affecting you.
Let’s cut to the chase, It is significant that you remain in Google’s good books, and achieve your place in Google’s Knowledge Graph. Make your backlink profile strong, focus on keyword analysis, and optimize on-page content and social media presence. All these things will help you get Google Knowledge Panel.
Exclusivity of Google Knowledge Panels
Thinking that you will start working on these and get an auto-generated knowledge panel immediately. Well, it’s not that quick. You are still at the mercy of Google's algorithms because if you’re just a start-up or you're an online-only business, you can’t simply claim one.
You need to put more effort into triggering Google algorithms to give your business this knowledge panel. Here you’ve got some options to try getting Google Knowledge Panel for your business.
- Claim ‘’Google My Business’’ at the first opportunity and update it according to your latest information.
- Encourage your customers to leave their feedback online either on your website or social media by mentioning your brand.
- Check and update your business name, address, contact number, and opening and closing hours if your business has a physical presence.
- Focus on your business directory listings in the process as well.
Individuals Experience Trouble Getting the Knowledge Panel
Earlier, we talked about how you can get a knowledge panel for your business, let’s explore how to get one for yourself. Unfortunately, when it comes to knowledge panels for personalities, things aren’t smooth sailing. Google only shows knowledge of famous personalities such as CEOs, business owners, media persons, artists, etc.
What if you aren’t any of those, still can you get your name on Google’s Knowledge Panel? Let’s just take an example here, search about ‘’Jeff Bezoz’’ and then search your name in Google’s search bar and see what appears. The next moment, you will see the knowledge panel of him on search result page.
If your name isn’t on the SERPs, it means Google bots are not familiar with you. It also indicates that you don’t have an adequate online presence to get you up to par.
These are some tips and tricks to grab the attention of Google crawlers for your personal knowledge panel.
- Build strong portfolios and company bios with your name and other personal information.
- Try to maintain your presence on social media platforms like Twitter, LinkedIn, Facebook, etc.
- Focus on connecting with other famous personalities in your industry.
- Create a good homepage and about page on your website.
- Release name-recognition content like podcasts, interviews on news channels, and YouTube channels.
The list isn’t complete yet, you can opt for some other options as well. By that time, make sure to follow all of the above thumbs-up approaches and be consistent with them. Gradually, Google crawlers and bots will get familiar with you and your name and information will be in Google’s Knowledge Graph. Once you get your name here, It will automatically bring your knowledge panel to the table.
Final Verdict
Securing a spot on Google's Knowledge Panel is one of the most coveted achievements for businesses and individuals alike. However, it isn’t something that you can ask for or attain easily. Requiring persistent efforts and strategic actions such as optimizing Google My Business, encouraging customer feedback, and maintaining accurate business information.
For individuals, online presence through portfolios, social media engagement, industry connections, and impactful content creation can pave the way toward a knowledge panel. Incorporate these approaches in your SEO strategy and be a perfect candidate for the Google Knowledge Panel.